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Posts Categorized: Companies

31 August 2015
Why McDonald’s was right to snub Burger King

Ambush is a key tactic in war and McDonald’s executives have had to endure an ambush of a bizarre nature. Burger King’s attempt to create a unified “McWhopper” in order… Read more »

24 February 2015
2015 Super Bowl ads: don’t #Waste your #Money: PART 2

As we wrote two weeks ago, unbranded ads are a waste of time and money. TSN just released the results from its analysis of the 2015 Super Bowl ad campaigns, which highlighted that the unbranded ads added no… Read more »

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