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Posts Categorized: Creative

23 June 2016
I Sea: Awards are not the purpose of advertising

After the Cannes-winning I Sea app was kicked out of the Apple App store, Con Frantzeskos argues it’s time the industry refocused from self-serving creative awards and back to useful… Read more »

16 January 2013
The Viral Plague – Why “viral” videos are a waste of time and money

The Virus of Viral A new, virulent plague has afflicted communications agencies and marketing departments all over the world; one that’s based on the flimsy notion that consumers can’t wait… Read more »

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