News & insights

Insights, news and opinions from PENSO

11 Mar 2015
Take Bart’s advice – Don’t sell your soul… to the discount devil: PART 2

As we wrote a while back, by discounting your product you are cannibalising your future sales, training customers to only buy on sale, and devaluing your brand. The Economist recently… Read more »

29 Jan 2015
Microsoft unveils the HoloLens

Microsoft recently unveiled the HoloLens, an augmented reality headset which uses inbuilt scanning technology to map out your surroundings and project images onto bare space within your environment.  Users can interact with… Read more »

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