News & insights

Insights, news and opinions from PENSO

27 Jul 2010
Cognitive Surplus visualised

People have always created things in their spare time – whether tinkering in their sheds, fixing cars, making quilts, painting, taking photos or other creative hobbies.  This is not new…. Read more »

19 Dec 2009
NEW versus BETTER

What makes things popular? Often, new stuff is popular, just because it’s new. It’s there – and it wasn’t there before. It doesn’t necessarily mean it’s better. This thought struck… Read more »

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