Australian digital innovation agency PENSO has appointed OgilvyOne general manager Darius LaBelle to lead its operations across the Gulf.

The move follows the launch of the agency’s operations in the United Arab Emirates in September with LaBelle named general manager of the agency’s Dubai office following a global search. He joins from OgilvyOne, where he was responsible for the UAE operations of the data-driven direct marketing agency.

Darius-LaBelle

Con Frantzeskos, the agency’s founder and chief executive officer, said: “We came across Darius and discovered that he was an extraordinary mix of marketer and entrepreneur – someone with incredible global brand experience, creative sensitivity, digital pedigree and understands the region intimately. He is strongly compatible with PENSO’s philosophy of growing our clients’ business with: brand growth, channel growth, product growth and connections growth.“The Gulf region is an exciting opportunity for us and in Darius we have some- one that can drive growth not only for our agency but that of our clients as well.”

Almost half of the Melbourne-headquartered agency’s revenues come from the Gulf

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