Full service growth agency PENSO has been appointed by Abu Dhabi-based asset management business Miral to handle its social media, content, data and digital work for Yas Island.

This win marks the agency’s move into Abu Dhabi – a key growth market for the business.

Darius LaBelle, general manager of Penso, says in a press statement: “Our new relationship with Miral and the Yas Island brand represents another exciting new chapter for PENSO in the Middle East. There are very big growth plans for Yas Island in the coming years and we are proud to be part of the team that will help to drive Yas’ continued success.”

The agency has already started work on the account, and will be collaborating with Yas Island’s agencies from StartJG for branding, Hometown for advertising, Edelman/Dabo for PR and Starcom for media.

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