ANZ for Australian Business

Keeping business informed with what matters most

The Australia and New Zealand Banking Group (ANZ), is one of the largest banks in Asia-Pacific and is proud to support small to medium-sized businesses start, run, succeed and grow.

The Business Problem
ANZ wanted to deepen the quality and breadth of relationships with existing business customers and give SME’s the confidence and understanding of how the Australian Federal Budget would affect them, while recapping the top opportunities that mattered the most.

PENSO's Solution

PENSO developed a content marketing strategy which was integrated across social, owned and paid channels, with consistent and purposeful messaging for Australian businesses.

As part of the project, PENSO translated the Federal Budget story into various content formats: a video featuring Kate Gibson – Head of ANZ Small Business, website editorial, an infographic, Twitter, Facebook and LinkedIn posts, which led to increased visitation of the ANZ Small Business Hub website.
The content assisted in paving the way for more effective and meaningful conversations between existing customers and ANZ relationship managers, while positioning ANZ as the ‘go-to’ resource for relevant and timely insights to help keep businesses informed and poised for success.

View site: thesbhub.com.au

Disciplines

  • Channel Planning
  • Content Strategy
  • Research & Insights
  • Social Media
  • UX Strategy

The Result

The ANZ Small Business division is continuing to strengthen relationships with customers and is well positioned to become the ‘go-to’ for relevant, timely and insightful resources to foster business growth.

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