The Business Council of Australia is the country's leading business advocacy group, representing the largest 100 businesses in Australia. Their Member companies have over 1.7 million employees and a combined market capitalisation of over AUD $320 billion. They provide a forum for Australian business leaders to contribute directly to public policy for the benefit of Australia.
PENSO partnered with the BCA to increase advocacy and achieve mass reach and scale by totally changing the way they communicate. PENSO created a content, creative and digital strategy to give the BCA a louder voice.