Emirates Brand & Marketing Guidelines

Delivering the world's best brand and marketing guidelines

Emirates is the world’s biggest airline by international passenger traffic, serving 144 cities in 81 countries from its hub in Dubai. Operating the world’s largest fleet of Airbus A380 and Boeing 777 aircraft, its main activity is the provision of commercial air transportation services with annual revenues of over AED88 billion.

The Business Problem
Emirates has over 2,000 stakeholders, agencies, customers and organisations using the Emirates brand. The Group needed consistency and to reduce errors and pressure on the marketing and digital teams.

PENSO's Solution

PENSO created the world’s best brand and marketing guidelines management tool, Conform.ly, and deployed it for use by Emirates.

Conformly is a revolutionary cloud based home for brand, marketing, sales and retail guidelines.

Emirates uses Conformly for their brand guidelines (replacing or supporting physical versions), ensuring the brand is represented consistently and effectively

Disciplines

  • App Development
  • Digital Design
  • Research & Insights
  • UX Strategy

The Result

The development of the brand guidelines has reduced Emirates' reliance on a large internal team, saving them time and money, and most importantly, ensured the consistent use of their brand around the world.

Further, Conformly drives consistent and effective production and implementation of advertising, digital, social media, sponsorship, and activation campaigns.

Read next:
IAG Insurelite Proposition Test

IAG Insurance Group believes that, with the evolution to driverless cars, there will be almost no accidents and therefore very little need for car insurance at some point in the future. Considering that car insurance makes up over 70% of IAG's revenues, IAG needed a way to innovate, so they created IAG Labs, an internal "product disruption" lab.

View case study

Copyright 2017 | PENSO Agency Pty Ltd | Privacy Policy