Emirates is the world’s biggest airline by international passenger traffic, serving 144 cities in 81 countries from its hub in Dubai. Operating the world’s largest fleet of Airbus A380 and Boeing 777 aircraft, its main activity is the provision of commercial air transportation services with annual revenues of over AED88 billion.
PENSO created a “Development Kit”, that allowed us to research, design, cost and scope the whole project before we embarked on the development of the world’s best brand and marketing guidelines. This saved huge amounts of time and money for the client. Using the insights and specific plans from the “Development Kit”, we then developed a world leading cloud-based brand and marketing guidelines tool for Emirates.
The development of the brand guidelines digital platform has allowed PENSO to deliver the world's best digital brand guidelines channel for many clients, now known as SaaS software: Conformly.
IAG Insurance Group believes that, with the evolution to driverless cars, there will be fewer accidents and lesser need for car insurance. Considering that car insurance makes up over 70% of IAG's revenues, IAG needed a way to innovate, so they created IAG Labs, an internal "product disruption" lab.