Emirates is the world’s biggest airline by international passenger traffic, serving 144 cities in 81 countries from its hub in Dubai. Operating the world’s largest fleet of Airbus A380 and Boeing 777 aircraft, its main activity is the provision of commercial air transportation services with annual revenues of over AED88 billion.
PENSO created the world’s best brand and marketing guidelines management tool, Conform.ly, and deployed it for use by Emirates.
Conformly is a revolutionary cloud based home for brand, marketing, sales and retail guidelines.
Emirates uses Conformly for their brand guidelines (replacing or supporting physical versions), ensuring the brand is represented consistently and effectively
The development of the brand guidelines has reduced Emirates' reliance on a large internal team, saving them time and money, and most importantly, ensured the consistent use of their brand around the world.
Further, Conformly drives consistent and effective production and implementation of advertising, digital, social media, sponsorship, and activation campaigns.
IAG Insurance Group believes that, with the evolution to driverless cars, there will be almost no accidents and therefore very little need for car insurance at some point in the future. Considering that car insurance makes up over 70% of IAG's revenues, IAG needed a way to innovate, so they created IAG Labs, an internal "product disruption" lab.