Yas Island is the premiere tourist destination in Abu Dhabi. With Ferrari World Abu Dhabi, Yas Waterworld, Yas Links - a major regional golf course, Yas Mall - Abi Dhabi’s biggest mall and premiere shopping destination, and Yas Marina Circuit - an international Formula One race track; the Island represents Abu Dhabi's forward thinking vision for international tourism.
PENSO launched the SayYas campaign in just two weeks after the briefed Master creative was designed by PENSO – incorporating all of the Island’s locations. PENSO then designed all the content and creative across the multi-channel and coordinated digital, ATL, BTL, PR, and social campaign to drive footfall to the island. Digital and on ground activations helped drive the campaign’s incentive – offering visitors the chance to win various prizes such as Maseratis, millions of Dirhams, and more.
All island locations saw an increase in footfall vs. previous summer months, and the average spend-per-visitor also increased.
Collingwood wanted to celebrate its 125+ year history in a meaningful and sustained way. Collingwood Football Club needed an archive of players over the past 123 years.