PENSO works with business leaders to gain more effective outcomes in the digital era. Our strategic approach seeks to identify the best ways to acquire, convert and service customers; enabled by technology and underpinned by marketing science.
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PENSO developed a content marketing strategy which was integrated across social, owned and paid channels.
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PENSO delivered a digital multi-channel content strategy that identified KPIs for content and conversion to action.
View Yas Island Case studyPENSO drives customer acquisition and conversion by creating a pool of content and advertisements for individuals across a wide range of category entry points. We like to call this “Content as a Service”.
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Using automated test-and-learn advertising to drive the most trial and conversions.
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PENSO created a highly memorable campaign that drove visitation to Yas Island over the summer period.
View Yas Island Case studyPENSO plans, designs and develops magical touchpoints across the customer experience; from websites and platforms to paid & programmatic media.
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PENSO built the Melbourne Market website, including infrastructure to enable online inductions.
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PENSO built Collingwood Forever, the best and most comprehensive online sports museum in the world.
View Collingwood Football Club Case studyPENSO delivers elegant solutions to complex business problems by harnessing technology's innovative potential. Marketing technology (using Data and Artificial Intelligence) allows us to scale, personalise and improve sales. PENSO provides marketing managed services and “recipes” to deliver a full-stack path-to-purchase.
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Using "digital first" platforms and technology to communicate an important community message.
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PENSO developed a SaaS offering, Conformly - the world's best digital brand guidelines channel.
View Emirates Case studyPENSO works with Federal and State Government Agencies to deliver often complex communications that are easy to understand by diverse community groups and stakeholders. Key services include technology-enabled marketing & community engagement, transforming user experience research into a better online product, and ensuring compliance with Government mandated user accessibility standards. All underpinned by marketing science.
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PENSO's automated Digital Learning System makes it easier for startups and small businesses to understand and register trademarks and IP.
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Driving student and host family enrolment in Victoria's Government School's International Student Program.
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Every business has a different approach to digital transformation and digital readiness. Some believe they are immune to the immense challenges of the digital economy, while others have taken only small… Read more »
