25 Nov 2020
On 27th November, retailers around the world will face an onslaught of shoppers through their doors and on their websites. Black Friday — and its online cousin Cyber Monday — have become retail fixtures, in… Read more »
PENSO is a visionary digital consultancy. We use digital strategy and digital experience to build the businesses of tomorrow.
Some of the company we keep
Some of the ways we deliver growth
Strategy / Advisory
PENSO works with business leaders to gain more effective outcomes in the digital era. Our strategic approach seeks to identify the best ways to acquire, convert and service customers; enabled by technology and underpinned by marketing science.
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PENSO developed a content marketing strategy which was integrated across social, owned and paid channels.
View ANZ Case study
PENSO delivered a digital multi-channel content strategy that identified KPIs for content and conversion to action.
View Yas Island Case studyPersonalised advertising & content
PENSO drives customer acquisition and conversion by creating a pool of content and advertisements for individuals across a wide range of category entry points. We like to call this “Content as a Service”.
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Using automated test-and-learn advertising to drive the most trial and conversions.
View MYOB Case study
PENSO created a highly memorable campaign that drove visitation to Yas Island over the summer period.
View Yas Island Case studyDigital channels
PENSO plans, designs and develops magical touchpoints across the customer experience; from websites and platforms to paid & programmatic media.
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PENSO built the Melbourne Market website, including infrastructure to enable online inductions.
View Melbourne Market Case study
PENSO built Collingwood Forever, the best and most comprehensive online sports museum in the world.
View Collingwood Football Club Case studyMarketing technology
PENSO delivers elegant solutions to complex business problems by harnessing technology's innovative potential. Marketing technology (using Data and Artificial Intelligence) allows us to scale, personalise and improve sales. PENSO provides marketing managed services and “recipes” to deliver a full-stack path-to-purchase.
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Using "digital first" platforms and technology to communicate an important community message.
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PENSO developed a SaaS offering, Conformly - the world's best digital brand guidelines channel.
View Emirates Case studyWorking with Government
PENSO works with Federal and State Government Agencies to deliver often complex communications that are easy to understand by diverse community groups and stakeholders. Key services include technology-enabled marketing & community engagement, transforming user experience research into a better online product, and ensuring compliance with Government mandated user accessibility standards. All underpinned by marketing science.
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PENSO's automated Digital Learning System makes it easier for startups and small businesses to understand and register trademarks and IP.
View IP Australia Case study
Driving student and host family enrolment in Victoria's Government School's International Student Program.
View International Student Program Case studyNews & Insights
Black Friday Do’s and Don’ts for Business and Consumers
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