Inspired by the late Michael Sorkin’s brilliant list “Two hundred fifty things an architect should know”, PENSO consultants have compiled a list; 250 things a marketer should know. A collection of lessons that we think are essential for any marketer, or for that matter any business leader fighting for revenue.

Read the list below, get inspired and upvote those that resonate with you. We hope that these 250 elements give you a renewed view that marketing should be valued more than ever.