Some of the company we keep

How we deliver growth for our clients

Strategy / Advisory

PENSO works with enterprise business leaders to gain more effective outcomes in the digital era. Our strategic approach seeks to identify the best ways to acquire, convert and service customers; enabled by technology and underpinned by marketing science.

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How can we enable every Australian to better understand the people, products and vision of the Commonwealth Bank?

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How can we better connect the Magpie Army, the biggest fanbase in Australian sport, to their beloved Collingwood Football Club?

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Magical User Experiences

PENSO turns red tape businesses into red carpet businesses with magical digital moments of truth for your customers; from websites, apps, portals and platforms to product and service design.

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How can we grow the sales of Xero in order that it matches its sharemarket growth?

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How can we create, launch and validate four new insurance products for one of the world's largest insurers?

View iag Case study

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Our Locations

PENSO is Melbourne born with global reach

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News and Insights

Designing Persuasive Customer Experience: From Aristotle to AI
17 Aug 2022
Designing Persuasive Customer Experience: From Aristotle to AI

Aristotle gave us a blueprint for persuasion: Pathos, Ethos, Logos and Kairos. Use these to create effective digital customer experiences.

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