17 Aug 2022
Aristotle gave us a blueprint for persuasion: Pathos, Ethos, Logos and Kairos. Use these to create effective digital customer experiences.
Some of the company we keep
How we deliver growth for our clients
Strategy / Advisory
PENSO works with enterprise business leaders to gain more effective outcomes in the digital era. Our strategic approach seeks to identify the best ways to acquire, convert and service customers; enabled by technology and underpinned by marketing science.
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How can we enable every Australian to better understand the people, products and vision of the Commonwealth Bank?
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How can we better connect the Magpie Army, the biggest fanbase in Australian sport, to their beloved Collingwood Football Club?
View Collingwood Football Club Case studyMagical User Experiences
PENSO turns red tape businesses into red carpet businesses with magical digital moments of truth for your customers; from websites, apps, portals and platforms to product and service design.
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How can we create, launch and validate four new insurance products for one of the world's largest insurers?
View iag Case studyNews and Insights
Designing Persuasive Customer Experience: From Aristotle to AI
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