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Posts Categorized: News

18 November 2016
15 Reasons Why Donald Trump Won – A Marketeer’s View

Donald Trump’s election is a stark reminder of some basic marketing principles around consumers, content and channels. Two flawed but distinctive political products came to market, and Trump triumphed. Here’s… Read more »

13 October 2015
How Facebook Reactions will change social media

Facebook has confirmed it’s now testing a new Reactions feature in Ireland and Spain which may be soon rolled out worldwide. Essentially the Reactions feature is similar to the traditional… Read more »

9 September 2015
PENSO sets up Dubai hub
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