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Posts Categorized: Strategy

11 March 2015
Take Bart’s advice – Don’t sell your soul… to the discount devil: PART 2

As we wrote a while back, by discounting your product you are cannibalising your future sales, training customers to only buy on sale, and devaluing your brand. The Economist recently… Read more »

16 January 2013
The Viral Plague – Why “viral” videos are a waste of time and money

The Virus of Viral A new, virulent plague has afflicted communications agencies and marketing departments all over the world; one that’s based on the flimsy notion that consumers can’t wait… Read more »

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