PENSO delivers elegant solutions to complex business problems by harnessing technology's innovative potential. We are on the side of creative destruction - using technology to take advantage of the rapid shifts in product, distribution and promotion of ideas, goods and services globally. A vital part of that is marketing technology (a range of marketing technology platforms linked with Data and Artificial Intelligence), allowing us to scale, personalise and improve business outcomes. PENSO provides marketing managed services and “recipes” to deliver a full-stack path-to-purchase.
PENSO partners with a range of marketing technology providers – building a scalable marketing service focussed on practical, profitable technology selection, processes, people and solutions.
Primarily, our partners are:
Implementation Services Organisations
We partner with them to deliver strategy, design, user experience, interface architecture and user “playbooks” or “recipes” (strategies to solve business opportunities such as: “How do we understand our customers better?”, “How do we increase leads?”, “How do we reduce our reliance on discounting?”, “How might we implement price discrimination?”, “How might we automate our sales process?”, “How do we gather better data?”)
Artificial Intelligence Platforms
Capturing, measuring, analysing, learning and making recommendations from vast amounts of data is impossible without the use of highly sophisticated machine learning systems. These systems allow us to provide scalable, intelligent business solutions.
We partner with a range of best practice software vendors such as: Segment, Optimizely and Contentful in order to build best practice stacks for our customers.