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Posts Tagged: brand management

23 June 2016
I Sea: Awards are not the purpose of advertising

After the Cannes-winning I Sea app was kicked out of the Apple App store, Con Frantzeskos argues it’s time the industry refocused from self-serving creative awards and back to useful… Read more »

11 March 2015
Take Bart’s advice – Don’t sell your soul… to the discount devil: PART 2

As we wrote a while back, by discounting your product you are cannibalising your future sales, training customers to only buy on sale, and devaluing your brand. The Economist recently… Read more »

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