Nexcare is an expert in wound & blister care. Their ambition is to become a category leader in the Foot Care category.
PENSO delivered a digitally-led brand campaign that positioned Nexcare as a leader in the category.
Using digital display, POS, sampling and influencers to deliver sales growth of 9%, PENSO increased trial of the product, increased word of mouth and grew positive ratings and reviews.
The primary goal for this campaign was to increase sales and market share +5%. A secondary goal was to grow brand awareness and increased engagement with the brand.