The Australian Wheat Board is Cargill Australia’s grain origination business. They market and sell wheat on behalf of growers in Australia.
In just three weeks, PENSO developed an entire go-to-market campaign plan and campaign platform – “We see the future of wheat today”, with creative appearing in market almost immediately. The campaign ran for four months and was rolled out across press, display, social media, PR, website, eDMs, direct mail and sales tools.
Deliveries to the 2016 pool increased 158% on the previous year.