Melbourne Market Website

PENSO built the Melbourne Market website, including infrastructure to enable online inductions.

The Business Problem
Melbourne Market is one of the largest wholesale fruit and vegetable markets in Australia. It houses over 600 grower/wholesaler stands and has been in operation since 1841. The Melbourne Market website was dated, confusing and not compatible with mobile.

PENSO's Solution

With a focus on seamless, practical user experience, PENSO built the Melbourne Market website from scratch to be compatible across desktop, mobile and tablet. The website build included infrastructure to enable guest of the market to undertake and complete online inductions for staff, partners and guests.

PENSO are continuing to work with the Melbourne Market team to initiate and develop further channel solutions for the benefit of over 4,000 businesses and 1,800 plus fruit and vegetable buyers.


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