MYOB Tax Time

Winning the busiest sales period of the year.

MYOB is famous for its leading online accounting software. Their solutions save time, simplify processes and take away stress, so that anyone running a business can focus on what’s important to them.

The Business Problem
Data indicated 25% of new subscriptions happen in the end-of-financial-year period. MYOB wanted to win this sales period, and convert more of the addressable market in the most competitive environment the category has ever seen.

PENSO's Solution

Using a test and learn approach, PENSO built a testing matrix that enabled MYOB to test seven propositions in market over a four month sales period. This featured a phased approach including a brand and product awareness phase that led into a stronger consideration phase. Working with MYOB, PENSO was able to monitor campaign results in real time, refine messages, optimise and automate the strongest messages that drove the most leads, trial and conversions for MYOB.


  • Campaign Production
  • Creative Development
  • Digital Design
  • Print design
  • Social Media

The Result

By creating over 200 assets, including digital display, OOH, radio and social, PENSO were able to help MYOB win the sales period with trials that drove to conversions of the addressable market.
The campaign was effective in delivering higher click-to-trial rates and drove down the cost per trial and acquisition.

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