MYOB is famous for its leading online accounting software. Their solutions save time, simplify processes and take away stress, so that anyone running a business can focus on what’s important to them.
Using a test and learn approach, PENSO built a testing matrix that enabled MYOB to test seven propositions in market over a four month sales period. This featured a phased approach including a brand and product awareness phase that led into a stronger consideration phase. Working with MYOB, PENSO was able to monitor campaign results in real time, refine messages, optimise and automate the strongest messages that drove the most leads, trial and conversions for MYOB.
By creating over 200 assets, including digital display, OOH, radio and social, PENSO were able to help MYOB win the sales period with trials that drove to conversions of the addressable market.
The campaign was effective in delivering higher click-to-trial rates and drove down the cost per trial and acquisition.
The DPC wanted to get this important "Victorian. And proud of it." message out through activation of multiple channels including advertising, event activation and online engagement.