Siemens is one of the most innovative engineering companies in the world, with over 340,000 employees working across the world to electrify, automate and digitise industries including: Health, Transport, Energy and Infrastructure. They are the largest engineering company in Europe.
PENSO scripted, filmed, edited and produced a powerful brand story and promotional TVC using Cadel Evans to drive awareness around the capabilities of Siemens. This was done using the proof point of Snowtown, the largest onshore Wind Energy power plants in South Australia. Cadel Evans was used in the video to help drive interest and awareness for the story. PENSO used drones to capture aerial footage to highlight the scale and grandeur of the wind turbines. PENSO supported all photography services at the Snowtown II event.
IAG Insurance Group believes that, with the evolution to driverless cars, there will be almost no accidents and therefore very little need for car insurance at some point in the future. Considering that car insurance makes up over 70% of IAG's revenues, IAG needed a way to innovate, so they created IAG Labs, an internal "product disruption" lab.