Study in Australia – Victoria’s International Student Program

Recruiting more international students and host families for Victoria

Victorian government schools have been welcoming international students for over 20 years. Schools provide international students with a high-quality education, pathways to higher education and the opportunity to experience life in Australia by staying with Australian host families.

The Business Problem
Victoria's Department of Education & Training wanted to partner with a digital innovation company to improve their International Student Program's digital channels and content.

Communicating the program benefits and how the application and selection process works for international students and their representative agents was a challenge for the department.

PENSO's Solution

PENSO has worked with the International Student Program since 2017 on a 3-year partnership to deliver a world-class digital experience for users.

As part of this ongoing partnership, PENSO ran multiple workshops and hundreds of surveys with students, agents, schools and host families to uncover pain-points and better understand process issues.


  • Analytics
  • Content Creation
  • Digital Design
  • Research & Insights
  • UX Strategy
  • Web Development

The Result

PENSO's workshop findings delivered an enhanced online portal that tells a compelling story for students, schools and host families.

A key feature is the new Agent Training Platform. This provides online training and accreditation for agents to become more aware and informed of the program's offerings and processes. It is a highly contextualised portal providing accreditation and also the resources to better deliver Victoria study options to globally distributed students.

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