Study in Australia – Victoria’s International Student Program

Recruiting more international students and host families for Victoria

Victorian government schools have been welcoming international students for over 20 years. Schools provide international students with a high-quality education, pathways to higher education and the opportunity to experience life in Australia by staying with Australian host families.

The Business Problem
Victoria's Department of Education & Training wanted to partner with a digital innovation consultancy to improve its International Student Program's digital channels and content.

The Department's challenge was primarily how to make it easier for prospective international students, their families and agents to understand, select and apply to Victorian schools and educational institutions.

PENSO's Solution

PENSO has worked with the International Student Program since 2017 on a 3-year partnership to deliver a world-class digital experience for users.

As part of this ongoing partnership, PENSO has researched, developed strategies, conceptualised many solutions, and designed, developed and deployed a range of websites and digital touchpoints.


  • Analytics
  • Content Creation
  • Digital Design
  • Research & Insights
  • UX Strategy
  • Web Development

The Result

PENSO defined, designed and delivered enhanced online portal that tells a compelling story for students, schools and host families.

A key feature is the new Agent Training Platform. This provides online training and accreditation for agents to become more aware and informed of the program's offerings and processes. It is a highly contextualised portal providing accreditation and also the resources to better deliver Victoria study options to globally distributed students.

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