Victorian government schools have been welcoming international students for over 20 years. Schools provide international students with a high-quality education, pathways to higher education and the opportunity to experience life in Australia by staying with Australian host families.
PENSO has worked with the International Student Program since 2017 on a 3-year partnership to deliver a world-class digital experience for users.
As part of this ongoing partnership, PENSO ran multiple workshops and hundreds of surveys with students, agents, schools and host families to uncover pain-points and better understand process issues.
PENSO's workshop findings delivered an enhanced online portal that tells a compelling story for students, schools and host families.
A key feature is the new Agent Training Platform. This provides online training and accreditation for agents to become more aware and informed of the program's offerings and processes. It is a highly contextualised portal providing accreditation and also the resources to better deliver Victoria study options to globally distributed students.
Data indicated 25% of new subscriptions happen in the end-of-financial-year period. MYOB wanted to win this sales period, and convert more of the addressable market in the most competitive environment the category has ever seen.