Founder and CEO Constantine Frantzeskos formed PENSO late in 2012. One of Australia and Asia’s leading Digital Strategists, Frantzeskos possesses more than 28 years of marketing experience and has worked for Edelman Digital, Aegis Media (Mitchells), DDB and Ogilvy in Australia and Asia.
Along with the highly-regarded User Experience (UX) designer Grant Farrelly, he founded PENSO (which means to think) on the basis that there were few digital consultancies that understood business as well as they understood the power of digital transformation’s revolutionary ability to drive serious growth.
With a foundation in Ehrenberg marketing science, they have built a culture of smart people capable of understanding and building mental and physical availability using digital, marketing, customer and data strategies.
Understanding that genuine digital strategy talent is rare, PENSO was also founded as a global business, with client partners and supplier partners in a diverse array of markets. A roster of PENSO A-Graders work for the group around the world, and from our offices in Australia, USA and United Arab Emirates, PENSO is highly regarded for our robust strategic direction, actionable go-to-market initiatives and magical digital user experiences.
At PENSO, we out-learn, out-work and out-deliver for our client partners, with magic, in the most professional way.
We are digital strategists & marketers and good people, first and foremost. But we’re also designers, technologists, copywriters, analytics experts, data analysts, project managers, business managers, art directors and channel planners.
And at PENSO HQ, we also make great coffee.
Every PENSO A-Grader is welcomed with a reading list that epitomises our culture and approach: “How Brands Grow”, by Prof Byron Sharp, “The Lean Startup”, by Eric Ries, Universal Principles of Design” by William Lidwell, Kritina Holden & Jill Butler, “Universal Methods of Design” by Bruce Hanington and Bella Martin, and “The Elements of Style” by William Strunk Jr. & E. B. White.
Our rituals involve almost permanent coffee making, “White Wine & Whisky Wednesdays” and an almost unlimited supply of Japanese Green Tea Kit-Kats, Burger Rings, Greek Yoghurt and Granny Smith Apples.
We are a learning organisation. We educate each other and our clients, and out of that ensure we are trusted advisors of serious growth.
We have fun. We support each other. And we’re extremely passionate about out-learning, out-working and out-delivering for our clients.