PENSO is a visionary digital strategy consultancy. We create digital strategies and digital experiences to build the businesses of tomorrow.

We work with clients all over the world from our offices in Melbourne and Dubai. Our clients include Emirates, Cargill, Hilton Worldwide, Commonwealth Bank, iag, MYOB, Saudi Government, IP Australia and various other Government organisations. We advise and guide these clients, helping them take advantage of digital to future-proof their business margins.

PENSO means: “To think”

PENSO is one of the world’s leading digital strategy consultancies, transforming clients’ business, marketing and customer experience for the digital era.

Our core mission is to formulate a digital-enabled vision that captivates your future customers and propels your business to success.

We serve as more than consultants; we are your strategic partners in growth and innovation. Often collaborating with executive, marketing, product and technology teams, we act as catalysts for a pipeline of growth and digital ingenuity. Our strategies are not mere templated plans; they are transformative visions that practically metamorphose organisations, accelerate growth, and enhance profitability.

We de-risk digital transformation and growth, working with boards and executive teams to improve capital allocation decisions in technology, digital transformation and marketing investment. We focus on understanding sources of value and profit, and we set a path for growth and digital strategy that creates value.

We turn red tape businesses into red carpet businesses with magical digital moments of truth. Our human-centred CX/UX approach transforms cumbersome processes and streamlines customer journeys into magically engaging experiences.

Our client portfolio is a testament to our reach and impact – including Emirates, Saudi Tourism Authority, Commonwealth Bank, Cargill, iag, Persol and others. We are part of Growthops, a growth consultancy with 450+ people across 10 offices in Australia, Asia, and the Middle East.

We’ve envisaged and designed a social network for a major airline cabin crew that improved service. We were responsible for the successful digital transformation of a major global retailer that enabled them to be “closer to the couch”.

We’ve developed a student recruitment portal for a large education institution that turned red tape into red carpet and increased enrolments. We’ve developed the go-to-market plan and overseen the launch and growth of a significant online insurance brand.

We’ve created, launched and grown a thriving fintech startup from nothing. We’ve redesigned the marketing and digital operations of a major FMCG company to maximise their effectiveness.

We’ve created a cloud-based platform that allows the biggest brands in the world to govern and control their brand assets. We’ve delivered digital transformation for a major legal entity.

We’ve designed a content strategy that maximised a leading industry body’s advocacy. We’ve designed an automated online learning system to educate the stakeholders of a Government Authority.

We’ve built the world’s best online sports museum. We’ve designed digital platforms, content, and touchpoints for fourteen shopping malls.

We helped a market-leading retirement village operator build a digital roadmap and assign capital and a project cadence to bring it to life. We worked with a major radio network to understand how to best maximise their assets in the digital era.

Our culture

At PENSO, we out-learn, out-work and out-deliver for our client partners, with magic, in the most professional way.

We are digital strategists & marketers and good people, first and foremost. But we’re also researchers, digital strategists, UX strategists, marketers, product strategists, content strategists, technologists, data specialists, designers and business analysts.

We believe that the digitisation of the world is an incredible opportunity for businesses, especially when they have an eye on where their industry might be in five or ten years. We want to look back (as we often do with our more tenured clients), and think: We have been part of affecting huge change.

Every PENSO A-Grader is welcomed with a reading list that epitomises our culture and approach: “How Brands Grow”, by Prof Byron Sharp (our bible), “The Lean Startup”, by Eric Ries, Universal Principles of Design” by William Lidwell, Kritina Holden & Jill Butler, “Universal Methods of Design” by Bruce Hanington and Bella Martin, “The Elements of Style” by William Strunk Jr. & E. B. White, and “Competitive Strategy: Techniques for Analyzing Industries and Competitors” by Michael E Porter.

Our rituals involve coffee making, “White Wine & Whisky Wednesdays” and an almost unlimited supply of Japanese Green Tea Kit-Kats, Burger Rings, Greek Yoghurt and Fuji Apples.

We are a learning organisation. We educate each other and our clients, and out of that, we are trusted advisors of digital strategy.

We have fun. We support each other. And we’re extremely passionate about out-learning, out-working and out-delivering for our clients.

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