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News & insights

Insights, news and opinions from PENSO

26 Sep 2023

The shopper bots are coming: are we ready for B2A?

There’s a transformation taking place in how we browse, compare, and purchase products. The next innovation is the rise of autonomous shopping agents; AI-powered bots that act on behalf of human consumers, helping them shop across various retailers and providers.

17 Aug 2022

Designing Persuasive Customer Experience: From Aristotle to AI Read more »

1 Dec 2021

GrowthOps has acquired PENSO Read more »

9 Dec 2020

PENSO wins major Judicial College of Victoria digital strategy project Read more »

25 Nov 2020

Black Friday Do’s and Don’ts for Business and Consumers Read more »

8 Jul 2020

Onboarding like a Superhuman Read more »

19 May 2020

250 things a marketer should know Read more »

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