PENSO grows businesses
with Digital, Marketing, Customer and Data Strategy.

Visionary Digital Strategy

Visionary Digital Strategy

PENSO works with business leaders to gain more effective outcomes in the digital era. Our strategic approach identifies the best ways to acquire, convert and service customers; enabled by technology and underpinned by marketing science.

  • Trends and Insights
  • Marketing Strategy
  • Digital Strategy
  • Customer Data Strategy
  • Customer Experience
  • Media Planning
  • Digital Transformation
  • Marketing / Technology Training
Magical User Experiences

Magical User Experiences

PENSO defines, designs and develops magical digital experiences across all customer touchpoints; from websites and platforms to product and service design.

  • Websites
  • Platforms and Portals
  • Programmatic Media Buying
  • Conversion Rate Optimisation
  • Apps
  • AI Assistants (Voice and Chat Bots)
  • Social Media Advertising

How we do it?

The PENSO S.A.L.E. Method underpins our digital strategy services:

SMART: We help our clients make the right decisions, because we are obsessed with solving business problems commercially, practically, strategically and creatively. Our marketing is based on scientific (Ehrenbergian) principles to ensure rigour and success.
AGILE: We create beautifully simple and adaptive solutions. Our primary measure of progress is in delivering solutions constantly, rather than the slow, expensive and irregular delivery that is typical of legacy marketing approaches.
LEAN: We are effective and efficient. We use only experienced consultants who think faster and smarter.
EFFECTIVE: We test & measure while creative and projects are in market, in order to optimise and adapt, rather than waiting until projects have finished. We measure our work against sales results and business objectives, not silly creative awards or vanity metrics.
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