PENSO creates visionary digital strategies and magical digital experiences to build the businesses of tomorrow.

Visionary Digital Strategy

PENSO works with business leaders to gain more effective outcomes in the digital era. PENSO designs visionary digital strategies to transform organisations, deliver innovation and improve margins.

Digital Strategy
Business Model Innovation & Service Design
Digital Marketing Strategy
User-Centred Digital Transformation
Digital Effectiveness and Analytics
Digital Capabilities Development

Magical User Experiences

PENSO turns red tape businesses into red carpet businesses with magical digital moments of truth for your customers; from websites, apps, portals and platforms to product and service design.

User Experience
Digital Design
Content Strategy
Contact and Customer Journey Planning
Marketing Automation
Customer Data Planning
eCommerce

How we do it?

The PENSO S.A.L.E. Method underpins our digital strategy services:

SMART: We help our clients make the right decisions, because we are obsessed with solving business problems commercially, practically, strategically and creatively. Our marketing is based on scientific (Ehrenbergian) principles to ensure rigour and success.

AGILE: We create beautifully simple and adaptive solutions. Our primary measure of progress is in delivering solutions constantly, rather than the slow, expensive and irregular delivery that is typical of legacy marketing approaches.

LEAN: We are effective and efficient. We use only experienced consultants who think faster and smarter.

EFFECTIVE: We test & measure while creative and projects are in market, in order to optimise and adapt, rather than waiting until projects have finished. We measure our work against sales results and business objectives, not silly creative awards or vanity metrics.