Strategy / Advisory
PENSO works with business leaders to gain more effective outcomes in the digital era. Our strategic approach identifies the best ways to acquire, convert and service customers; enabled by technology and underpinned by marketing science.
- Trends and Insights
- Marketing Strategy
- Digital Strategy
- Customer Data Strategy
- Customer Experience
- Media Planning
- Digital Transformation
- Marketing / Technology Training
Personalised Advertising & Content
PENSO drives customer acquisition and conversion by creating a pool of content and advertisements for individuals across a wide range of category entry points. We like to call this “Content as a Service”.
- Advertising
- Content Optimisation
- Test-and-learn Creative
Digital Channels
PENSO plans, designs and develops magical digital touchpoints across the customer experience; from websites and platforms to paid & programmatic media.
- Websites
- Platforms and Portals
- Programmatic Media Buying
- Conversion Rate Optimisation
- Apps
- AI Assistants (Voice and Chat Bots)
- Social Media Advertising
Marketing Technology
PENSO delivers elegant solutions to complex business problems by harnessing technology's innovative potential. We are on the side of creative destruction - using technology to take advantage of the rapid shifts in product, distribution and promotion of ideas, goods and services globally. A vital part of that is marketing technology (a range of marketing technology platforms linked with Data and Artificial Intelligence), allowing us to scale, personalise and improve business outcomes. PENSO provides marketing managed services and “recipes” to deliver a full-stack path-to-purchase.
- PENSO Integrated Marketing Platform
- Analytics and Optimisation
- Lead Generation and Sales Automation
- Data and AI-Drive Marketing
- Marketing Automation
- Marketing Technology Managed Services
