PENSO grows businesses
with Digital, Marketing, Customer and Data Strategy.

Strategy / Advisory

Strategy / Advisory

PENSO works with business leaders to gain more effective outcomes in the digital era. Our strategic approach identifies the best ways to acquire, convert and service customers; enabled by technology and underpinned by marketing science.

  • Trends and Insights
  • Marketing Strategy
  • Digital Strategy
  • Customer Data Strategy
  • Customer Experience
  • Media Planning
  • Digital Transformation
  • Marketing / Technology Training
Personalised Advertising & Content

Personalised Advertising & Content

PENSO drives customer acquisition and conversion by creating a pool of content and advertisements for individuals across a wide range of category entry points. We like to call this “Content as a Service”.

  • Advertising
  • Content Optimisation
  • Test-and-learn Creative
Digital Channels

Digital Channels

PENSO plans, designs and develops magical digital touchpoints across the customer experience; from websites and platforms to paid & programmatic media.

  • Websites
  • Platforms and Portals
  • Programmatic Media Buying
  • Conversion Rate Optimisation
  • Apps
  • AI Assistants (Voice and Chat Bots)
  • Social Media Advertising
Marketing Technology

Marketing Technology

PENSO delivers elegant solutions to complex business problems by harnessing technology's innovative potential. We are on the side of creative destruction - using technology to take advantage of the rapid shifts in product, distribution and promotion of ideas, goods and services globally. A vital part of that is marketing technology (a range of marketing technology platforms linked with Data and Artificial Intelligence), allowing us to scale, personalise and improve business outcomes. PENSO provides marketing managed services and “recipes” to deliver a full-stack path-to-purchase.

  • PENSO Integrated Marketing Platform
  • Analytics and Optimisation
  • Lead Generation and Sales Automation
  • Data and AI-Drive Marketing
  • Marketing Automation
  • Marketing Technology Managed Services

How we do it?

The PENSO S.A.L.E. Method underpins our digital strategy services:

SMART: We help our clients make the right decisions, because we are obsessed with solving business problems commercially, practically, strategically and creatively. Our marketing is based on scientific (Ehrenbergian) principles to ensure rigour and success.
AGILE: We create beautifully simple and adaptive solutions. Our primary measure of progress is in delivering solutions constantly, rather than the slow, expensive and irregular delivery that is typical of legacy marketing approaches.
LEAN: We are effective and efficient. We use only experienced consultants who think faster and smarter.
EFFECTIVE: We test & measure while creative and projects are in market, in order to optimise and adapt, rather than waiting until projects have finished. We measure our work against sales results and business objectives, not silly creative awards or vanity metrics.
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