PENSO grows business
with technology-enabled marketing.

Strategy Strategy

Strategy

PENSO works with business leaders to grow their organisations. Our strategic approach seeks to identify the best ways to acquire and convert customers; enabled by technology and underpinned by marketing science.

Marketing strategy
Digital Strategy
Marketing & technology training
Customer data strategy
Customer experience
Digital transformation
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Personalised advertising & content Personalised advertising & content

Personalised advertising & content

PENSO drives customer acquisition and conversion by creating a pool of content and advertisements for a wide range of category entry points. We like to call this “Content as a Service”.

Advertising
Test-and-learn creative
Content optimisation
Personalisation
Programmatic Media
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Digital Channels Digital Channels

Digital Channels

PENSO plans, designs and develops magical touchpoints across the customer experience, on a wide variety of platforms; from websites and platforms to paid and programmatic media.

Websites
Apps
Platforms & Portals
Social Media Advertising
AI Assistants (Voice & Chat Bots)
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Marketing Technology Marketing Technology

Marketing Technology

Marketing technology (using Data and Artificial Intelligence) allows us to scale, personalise and improve sales. PENSO provides marketing managed services and “recipes” to deliver a full stack path-to-purchase.

Marketing Automation
Data & AI-Driven Marketing
Analytics & optimisation
Lead Generation & Sales Automation
Marketing Technology Managed Services
PENSO Integrated Marketing Platform
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How we do it?

The PENSO S.A.L.E. Method underpins our approach with our clients:

SMART: We help our clients make the right decisions, because we are obsessed with solving business problems commercially, practically, strategically and creatively. Our marketing is based on scientific (Ehrenbergian) principles to ensure rigour and success.
AGILE: We create beautifully simple and adaptive solutions. Our primary measure of progress is in delivering solutions constantly, rather than the slow, expensive and irregular delivery that is typical of legacy marketing approaches.
LEAN: We are affordable because we are efficient. We use only experienced consultants who work faster and smarter, and create once, create properly.
EFFECTIVE: We test & measure while creative and projects are in market, in order to optimise and adapt, rather than waiting until projects have finished. We measure our work against sales results and business objectives, not silly creative awards or vanity metrics.
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