News & insights

Insights, news and opinions from PENSO

30 Oct 2014
Location based gaming – is this the next game changer?

Location based games, such as Geocaching, are gaining worldwide popularity. Geocaching is a worldwide treasure hunt that’s becoming a huge craze all over the world. Geocaching is an app which… Read more »

12 May 2014
We’ve launched with coverage in The Australian
29 Mar 2013
People hate losing control (of videos) because they don’t expect to
23 Jan 2013
To subscribe, or not to subscribe?
16 Jan 2013
The Viral Plague – Why “viral” videos are a waste of time and money
16 Mar 2012
20 x 12 – 20 Trends for communicators in 2012
23 May 2011
The Age / SMH: How social media are changing advertising

PENSO’s CEO, Con Frantzeskos, is quoted towards the end of the piece: How Facebook and Twitter are changing the face of advertising. …Here’s the similar Sydney Morning Herald version.

11 Apr 2011
PENSO + Campaign Asia + Social Gaming
8 Nov 2010
The Ugly Death of the Recorded Music Industry
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