PENSO is collecting case studies of businesses that have pivoted during the COVID-19 crisis on a new microsite we’ve launched,

These COVOTS (COVID19 Pivots) cover over thirty industries – with actual pivots, potential pivots (ideas from our team), and the ability for you to submit your own pivots / covots.

PENSO works with a range of enterprise and government clients to transform their organisations using visionary digital strategy and magical digital user experiences. COVID19 is proving to be a massive “burning platform” where businesses need to develop and improve their digital strategies and digital channels to survive and thrive. These may include PENSO services such as:

Digital Strategy – taking advantage of digital channels and technology to future-proof businesses.
Business Model Innovation & Service Design – digitising and modernising businesses and services.
Digital Marketing Strategy – improving mental and physical availability.
User-Centred Digital Transformation – marketing and customer-led digital transformation – where it matters.
Digital Effectiveness and Analytics – data and analytics to improve return on investment.
Digital Capabilities Development – ensuring your teams have elite digital capabilities.

User Experience – improving the way in which customers interact with your business to maximise every moment.
Digital Design – magical touchpoints and beautiful design.
Content Strategy – content for sales inspiration and facilitation.
Contact and User Journey Planning – turning red tape businesses into red carpet businesses by mapping “moments of truth”.
Marketing Automation – scaling and automating marketing, sales and customer service.
Customer Data Planning – making the most of our customer data to personalise, contextualise and build better products and offers.
eCommerce – improving online sales.

Visit to see how companies are pivoting and adapting.

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