We ensure that people remember the brand with Brand strategy, Creative Advertising and Branded Content
We innovate and create new channels for communications, sales and distribution. We improve customer access
We make good products into better products with innovative thinking; from service design to career brands to intranet portals
We connect to data, consumers, partners, suppliers, new markets and elite measurement and ROI
We help companies communicate with investors in a modern, engaging and informative way via traditional and digital channels.
We are an award-winning advertising agency that uses marketing science to change consumer behaviour and grow businesses.
PENSO grows awareness and consideration of businesses and brands with Strategy, Advertising and Content.
Our approach is strongly based on the marketing laws of growth developed by marketing scientist Andrew Ehrenberg. He was a scientist that identified – after studying trillions and trillions of transactions across hundreds of thousands of industries – that there were certain clear and empirically tested marketing laws of growth.
We are experts in digital – we devise, develop, design and deploy websites and channels that change behaviour and sell effectively.
PENSO is globally regarded as a leader in digital channel development, including: websites, apps, portals, eCommerce platforms, intranets, bots and other technology focussed business tools.
We are digital agency of record for client partners all over the world, helping them deliver effective, beautifully designed and technically excellent digital solutions.
Some examples include:
We make businesses, products and services more “digital ready” with digital transformation services including: Customer Experience, Service Design, MVP deployment and introduction of digital business processes.
As competition becomes more global and digitised, the standards expected of products and services is ever increasing.
PENSO improves the customer experience (CX) of products and services by acknowledging a focus on the “moments of truth”, focussing on delivering customer-first experiences.
We deliver digital transformation of business, ensuring they ride the wave of innovation rather than being swamped by Schumpeter’s “creative destruction”. We have a track record in helping organisations transition from physical to digital businesses.
Further, we have great experience in bringing new products, services and businesses to life with a Minimum Viable Product (MVP) approach, in order to allow the business to collect the maximum amount of validated learning about customers with the least effort.
We understand and measure the effectiveness of our work using elite insights, analytics, data and effectiveness methods.
PENSO connects your business to global consumers, insights, trends, data and accountable marketing outcomes.
Many marketing departments are responsible – but not accountable – for the effective growth of business. PENSO works with businesses to ensure their efforts are grounded in data-driven reality, reflective of dynamic and future trends, and ensure that all efforts are measurable and effective in growing business.
We bring measurement into our work from the very beginning – using data as a driver of Minimum Viable Product launches, agile project delivery and as a means to limit the risk from any investment in marketing or digital.
We recognise that cutting edge trends and data services are delivered by deep specialists, so we partner with firms including: The Future Laboratory, Ambiata and the Centre for Digital Video Intelligence to ensure we provide globally elite analysis and outcomes.
PENSO helps companies communicate their value proposition and investment worthiness to investors.
Investors demand positive and ever growing returns on investments through superior shareholder return. However, companies can deliver quality earnings, great management and a robust growth strategy and still struggle to attract attention from investors.
PENSO works with startups, Pre-IPOs and listed companies to enhance their investor communications, thereby increasing their appeal to institutional investors and individuals who are making up an ever growing share of the investor pool.
Some of our work includes the development of: Prospectus Design, Investor Websites, Investor Updates and Presentations, Explainer Videos, Investor Narratives (based on US 10-K filing), Annual Reports, Environmental Reports, Interactive Annual Report / Microsites, Tender Documents, Executive Interviews (Video / Audio), Investor Pathfinder Presentations and PENSO Plexus – Presentation Software.
The PENSO S.A.L.E. Method underpins our approach with our clients: