News & insights

Insights, news and opinions from PENSO

18 Nov 2016
15 Reasons Why Donald Trump Won – A Marketeer’s View

Donald Trump’s election is a stark reminder of some basic marketing principles around consumers, content and channels. Two flawed but distinctive political products came to market, and Trump triumphed. Here’s… Read more »

23 Feb 2016
The Five Faces of Social Media

Very often, I will be in a discussion with a client where they espouse the virtues of social media. They’ll suggest that social media is simply about people “liking” their… Read more »

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